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Do I Need a Mobile Website? Where Do I Get One? |
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Date Added: December 20, 2011 04:41:11 PM | |
Author: | |
Category: Home Inspectors: Marketing | |
By now, most small business owners have a website or two. In many cases, these are simple brochure sites that announce the existence of the business and give some basic information:
* About the Business
These sites are often written in static HTML and reside on a dot-com domain.
More recently, small business owners have begun to embrace the idea of maintaining a blog. The problem with blogging is that it requires that one blog regularly. Many of us find this to be a hurdle for a number of reasons:
* Limited time
I'm guilty of all three of the above.
As blogging has become more popular however, different blog-publishing software packages have come onto the market. The most popular, by far, is an open source program called WordPress. WordPress is a very robust system that includes much more than a simple blogging platform.
Now, with the rising popularity of smart phones, webmasters are aggressively redesigning for the small screen. A website designed to fit on a device, accessed by a person engaged in other activities, walking or (heaven forbid) driving, for instance, must have a number of specific attributes. Completely rebuilding a site, optimized for viewing on a mobile device is a significant task. A number of factors play into the design criteria:
* Font size and color
A WordPress plugin recently came out that adapts the content of the WordPress site to a smaller format. This version of the site, while an improvement, is not optimal.
A number of innovators have begun to develop methods for either adapting an existing site or creating a whole new site optimized for a hand-held device. Katie Goggins and Beth Compton have been promoting an effective tool.
Here, at YadZooks, we have developed a mobile platform as well. The entire YadZooks database of real estate professionals is now searchable at http://yadzooks.mobi. Anyone with a profile on www.yadzooks.com can be found easily on a smart phone.
If you haven't logged on recently, you might want to take a minute to fill out your mobile profile.
If you have any questions, please don't hesitate to contact me. We hold an online workshop most Thursday evenings. Stop in; you'll be glad you did.
Hollis
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